I am a behavioural scientist based across both the University of Cambridge and the University of Western Australia.
My research focuses on applying psychology to design effective behaviour change campaigns, with a particular interest in altering consumer behaviour towards better social and environmental outcomes.
I am driven to finding innovative solutions to complex problems such as climate change, health fraud, and the illegal wildlife trade. I am also particularly interested in finding sustainable partnerships that enable the business and corporate sector to contribute to conserving the Earth’s natural resources.
I have a background in conservation, international law, and psychology. I currently work both as an academic researcher and a consultant on behaviour change initiatives.
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Research & Consultant Profiles
University of Western Australia
University of Cambridge